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1.
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Case study research : design and methods / Robert K. Yin
Book
Publication
Thousand Oaks : Sage, cop. 2009
Description
xiv, 219 p. ;
22 cm
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (3).
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2.
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Management of a sales force / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro
Book
Publication
Boston : McGraw Hill Irwin, 2003
Description
XXIII, 564 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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3.
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Marketing mistakes / Robert F. Hartley
Book
Publication
New York : John Wiley Sons, 1995
Description
X, 366 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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4.
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Case study method : key issues, key texts / ed. Roger Gomm, Martyn Hammersley, Peter Foster
Book
Publication
London : Sage, imp. 2002
Description
ix, 276 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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5.
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Cases in European marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe
Book
Publication
Burr Ridge : Irwin, 1994
Description
XIII, 525 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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6.
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Marketing in Europe : cases studies / ed. Jordi Montaña
Book
Publication
London : Sage, 1994
Description
VI, 203 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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7.
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Principios de marketing internacional : campeões portugueses no estrangeiro / Álvaro Lopes Dias
Book
Publication
Lisboa : Lidel, cop. 2005
Description
XV, 236 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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8.
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Management : an introduction / David Boddy
Book
Publication
Harlow : Pearson, 2014
Description
XXIX, 685 p. :
il. ;
27 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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9.
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Études de cas corrigées de marketing / Marc Pointet
Book
Publication
Paris : Les Éditions d'Organisation, 1997
Description
256 p. :
il. ;
24 cm.
LocationBiblioteca IADE-UE
Availability
Reference (1).
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10.
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Construção social da inovação / Margarida Piteira
Book
Publication
Lisboa : Clássica Editora, 2014
Description
445 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
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11.
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Case problems in financial management / William H. Marsh, Harry R. Kuniansky
Book
Publication
New Jersey : Prentice Hall, 1988
Description
267 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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12.
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International cases in tourism management / Susan Horner, John Swarbrooke
Book
Publication
London : Routledge, 2011
Description
ix, 399 p. :
graf. ;
25 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
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13.
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Case study research : design and methods / Robert K. Yin
Book
Publication
Thousand Oaks : Sage, cop.1994
Description
xvii,, 171 p. ;
22 cm
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis)
Availability
Available (2).
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14.
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European casebook on principles of marketing / ed. Jim Saker, Gareth Smith
Book
Publication
London : Prentice Hall, 1997
Description
xiv, 258, [12] p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
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15.
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Estudo de caso : planejamento e métodos / Robert K. Yin ; trad. Ana Thorell
Book
Publication
Porto Alegre : Bookman, 2010
Description
248 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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16.
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The case study handbook : a student's guide / William Ellet
Book
Publication
Boston : Harvard Business Review Press, cop. 2018
Description
vi, 253 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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17.
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Modern working capital management : text and cases / Frederick C. Scherr
Book
Publication
New Jersey : Prentice Hall, 1989
Description
496 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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18.
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When America does it right : case studies in service quality / Jay W. Spechler
Book
Publication
Norcross : Industrial Engineering and Management Press, 1989
Description
599 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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19.
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Case studies in finance : managing for corporate value creation / Robert F. Bruner
Book
Publication
Boston : Irwin, 1990
Description
668 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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20.
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Gestão empresarial : casos de estudo / Manuel Portugal Ferreira... [et al.]
Book
Publication
Lisboa : Lidel, D.L. 2011
Description
vii, 81 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca Universidade Europeia (Lispólis)
Availability
Available (2).
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